We all know the importance of images but less people have taken into account that images can drive tons of traffic to your website or blog. Images prove to be an asset when it comes to organic search results and search engine optimization. Pictures can drive traffic and also is shown in the search results universally. Actually there are thousands of dimensions to image optimization for better user experience, for better placement in the search results and to optimize images for better sharing experience as well. The basic image optimizing factors include anchor text, descriptive tags, URL structuring etc. to properly place the images in the search engine just like your web pages. Have a look at following 5 tips to ensure you are doing it the right way.
Use The Right Images
It is incredibly important that you choose the images wisely. Studies show that while content is still the first thing that people promote and find still images are the drivers of that page having content. Images selected rightly can bring more traffic than just plain text because people believe more in visual aspect of content, their eyes need proof. Good quality images that are relevant to content can add more dimensions to optimize your web pages that encourage people to share the page and create great backlinking opportunities.
There are great services available online that provide free and paid images with great quality like Flickr which has a great Creative Commons search as well, stock.xchng which is really a good service that provides royalty free images, istockphoto where you can buy great stock photos. You can also use Google Images to find images, all you need to do is be careful while you use them. You need to use those images with proper license and attribution. If you don’t take proper permission to reuse the image the companies can take legal action against you. So carefully use images.
The File Name Should Be Keyword(s) Oriented
This applies to the images as well like the same rule that goes for the Keyword oriented URL for your post on your web pages. When you download images you find file name in some weird code numbers that doesn’t apply to your content, you need to rename that file name according to your post which will then be helpful in determining those images as relevant by the search engines.
This is possible that many images don’t literally apply to the content but you want to relate it with a point in your content so name it accordingly, for instance you want to place the image of an eye and relate it to good quality image for image optimization than you should name it “image-optimization” and if you use that image for a post that is related to eye colour then it should be named “different-eye-colours”. Google suggests that you should keep all your images under one folder on your website like yourdomain.com/images and in common formats like JPEG, GIF and PNG.
Alt Text Should Be Descriptive
Ever thought why do search engines emphasises on creating relevant alt text or tags on the images, it’s because search engines can’t determine text content of an image like it does for the traditional content on the website. The search engine definitely crawl the images but can’t determine what the image is about, hence it has to depend upon the descriptions and captions you assign as the alt text or tags to the image. If you want to use an image to link back to another content then you need to be smart about it, make sure that the content you are linking to is relevant to the image.
The Correct Anchor Text
If you really know the meaning of SEO then you must be aware of the fact that how anchor texts can play a crucial role in image optimization as well. If you want that the image on your web page should be ranked for keywords then you should think twice while you link to images with text. You should use great descriptive text for the images you are using. If you are using general terms like ‘image’, ‘photo’ etc. this won’t help search engines to relate the image with your content and hence won’t be favourable to you. It’s all about using keywords in the anchor text for the image so that it is easy for both people and search engines to find out what the image is all about.
Don’t Stuff Unnecessarily
And here comes the jolt. If you are that person who stuffs keywords madly even in the smallest of descriptions then you should consider doing another job. All the things that are required like alt text, anchor, file name and captions should be short yet descriptive and with proper usage of keywords.